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The words before the work.

Plain-English definitions for the practice. Affirmations, mantras, incantations, self-talk — what they mean, how they differ, and which one fits what you're actually trying to do.

Definition

What Are Affirmations? A Plain-English Definition (For Skeptics)

Affirmations defined plainly — what they are, what they aren't, and how they actually work in the brain. For men who want the real definition without the woo.

Definition

Affirmation vs Mantra: What's the Real Difference? (Side-by-Side)

Affirmations and mantras are not the same thing. Honest comparison: origins, structure, purpose, and which one fits what you're actually trying to do.

Definition

What Are Incantations? (And How Are They Different From Affirmations?)

Incantations are affirmations said with intensity. Tony Robbins popularized the term. Here's what they are, how they're different from regular affirmations, and when to use them.

Definition

What Is Self-Talk? The Difference Between Inner Dialogue and Affirmations

Self-talk is the running commentary in your head. Affirmations are deliberate, repeated self-talk. Here's how they differ, and how to make your default self-talk less of an enemy.